The goggle-eyed man in the cool-looking cap the ICONIC Oilzum logo "Oswald" the chauffeur is one of the most recognizable faces in the automobilia world

He's the face of Oilzum, one of the world's oldest manufacturers of automotive oils & lubricants. From cans to signs, his face was used everywhere to sell oil. & sell oil it did

"If motors could speak we wouldn't need to advertise."

For collectors of petroliana, some of the most sought-after motor oil signs are those advertising Oilzum products

I bought this as "GENUINE" & I paid well over £150.00

It is CONVEX & has a BLACK back

Most repro's I saw in 45 minutes of "Google" are FLAT with a white back

This MAY BE a FAKE? $1.00 reserve you decide

While the early porcelain Oilzum signs are the preferred favorite for the serious collector, & also the most expensive with some signs valued in excess of $5,000

Oilzum, one of the first brand names in motor oil, has a rich history dating back to 1888 when F.W. White & H.P. Bagley established the White & Bagley Company in Worcester, Massachusetts. The goal of the company was to develop a practical uniform quality motor oil with a long service life & good protective properties

Fast forward to 1905, & Oilzum Motor Oil was born. White & Bagley wanted to take the risk & guesswork out of lubrication, their hard work paid off as Oilzum became a trusted name among early motorists & the brand took the motor oil industry by storm

Over the years, Oilzum became synonymous with quality, & the company devoted all its time & resources to producing better lubricants. With an experienced staff, state-of-the-art facilities, & a focus solely on lubricants, White & Bagley was well equipped to produce the best products

Oilzum Lubricants were distributed through exclusive dealerships, which allowed for a greater return on promotional advertising for each individual dealer. This exclusivity is why many of the Oilzum advertising pieces are of exceptional quality & highly sought after by collectors today