How we came into being

2011 was the year of our humble beginnings, Lindsay Doughty, a housewife from Leicestershire at the time, was working in the spare bedroom of her house selling dresses online. Her husband, who worked in the textiles industry himself one night brought some samples of socks back home. Lindsay asked if she could take the samples to sell, a few weeks later samples turned into a few dozens, then into a couple boxes... and then some serious orders started coming in. That's when Lindsay couldn't carry on in the spare bedroom, the garage became the obvious choice but a few weeks later she outgrew that too.

After just a year, Lindsay was in a 1200 square foot unit selling socks around the UK online. The demand was certainly there, but the name and the purpose was still missing.

But Lindsay realized that all along she wasn't selling just ordinary socks, but smart creative socks for prices that everyone could afford. Oh yes, Lindsay knew from that moment that she was a 1st class Sock Snob... and she wasn't the only one. From then on we have got better and better at developing the range in our store to cater for all sock related requirements, perfecting the ordinary and exploring all possibilities.

Where we are today

Now we have moved on from our humble origins and ship our smart creative socks all around the world. We are at a stage where the socks in our store have perfected warmth, comfort and style. Our current project that we are very passionate about are medical socks, a range that we are looking to add to our shop all the time and a great example of our niche mentality, so that we can help all of our customers with their sock related needs.

And as you have probably noticed... we don't only sell socks now! On trade me you can also find a wide range of hats, gloves, bow ties, lingerie, hosiery, pajamas and much more. Browse around our store and you will be surprised at what you will find.

Our Main Brands

Heat Holders
Gentle Grip
Blueguard
IOMI footnurse
Giovanni Cassini