Building Digital Culture:

A Practical Guide to Successful Digital Transformation

Brand New Book

Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead - their strategy needs to be fit for our fast-changing digital world - where businesses have more data than they know what to do with - a media landscape thats exploded in size and complexity - the risk of a new disruption around every corner - and only one certainty: that this change wont let up.Building Digital Culture doesnt address whether or not you should advertize on Facebook or invest in virtual reality. It doesnt seek to unearth a silver bullet to make digital investments a sure-thing. It steps back from the hype - and argues that whatever digital might mean for your business - if you dont create a digital culture youll most likely fail - or at least fall short of what you want to achieve.Combining more than 30 years of experience at the forefront of marketing and digital developments - and based on more than 200 hours of research - candid interviews and contributions from brands including Twitter - Deloitte - HSBC and many more - Building Digital Culture will help you navigate from being a business that tolerates or acts digital - to one that truly is digital....

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