Media-driven travel and e-commerce brand for modern, experience-seeking adults

New Zealand’s leading lifestyle, community, and information platform designed specifically for people enjoying the second half of life. With a trusted reputation built over nearly two decades, connecting,
informing, and empowering Kiwis aged 50+ with the content, tools, and opportunities they need to live well, stay engaged, and make confident decisions.
As a digital destination, offering a powerful blend of expert advice, news, travel inspiration, health guidance, technology tips, money management insights, recipes, games, giveaways, and product reviews—all
tailored to the interests and needs of mature New Zealanders. Every part of the platform is built around enhancing quality of life, promoting independence, and encouraging lifelong learning.
Going beyond content: it is a thriving community hub where members connect with like-minded people, share experiences, and participate in discussions that matter. With a large, loyal, and highly engaged
audience, the platform provides a positive and enriching space for older adults who want reliable information, trustworthy recommendations, and social connection.
For advertisers, partners, and brands, offering exceptional access to one of the most influential and high-value demographics in the country. The platform delivers targeted digital marketing solutions, native
content integration, newsletter campaigns, surveys, and promotional opportunities designed to drive awareness and real action. Mature consumers are among New Zealand’s most financially stable and brand
loyal segments—providing a platform where they come to discover, research, and choose.
Whether you want to reach an active 50+ audience, connect with a vibrant community, or support New Zealanders in living fuller, smarter, more enjoyable lives, Being a trusted partner that makes it possible