Knife Pro NZ – Exclusive NZ Agency for Jero Knives

Knife Pro NZ is a small, streamlined business with big potential. It holds the exclusive New Zealand agency for Jero – a Portuguese knife brand made with German steel, on par with Victorinox in quality but at a noticeably sharper price point. The unique selling point is simple: top-tier commercial-grade knives at accessible, direct-to-market pricing.

What’s Included
• Approx. $14,000 of stock: butchers, kitchen, hunting, fishing, pocket knives, knife sets, steels, and cases.
• A fully operational Shopify website (www.knifepro.nz), ready to handle growth.
• All branding assets: logo, professional product photos, social media handles, brochures, and marketing collateral.
• The exclusive Jero agency for NZ – a major value driver.
• SEO groundwork already invested ($5–6k), giving a head start for online visibility.
• 4 x 30min training/hand-over sessions offered if required.

Performance to Date
• $10,000 of sales at Mystery Creek Fieldays proved strong market appeal.
• Since then, only ~$1,000 in organic online sales — mainly due to lack of marketing attention, not product demand.
• Margins around 60%, even with airfreight included.

Why Sell?
Knife Pro has clear potential but is currently a side operation. Our other business requires full focus, so Knife Pro risks being left behind if not picked up by someone who can give it attention.


The Opportunity
• Exclusive rights to a proven international brand.
• A ready-to-run online store with strong margins.
• Low overheads – stock fits on just a couple of shelves.
• Great add-on for an existing food, outdoors, or e-commerce business, or a perfect side business for someone wanting to scale up.

Asking Price: $40,000 (includes stock, goodwill, website, and exclusive agency)