Careers advice
How to start a cover letter: 6 attention grabbing intros + examples
A good cover letter intro is like a good espresso – short, sharp and energising. Here’s how to brew one of your own.
Last updated: 12 November 2025
What you’ll learn:
Will your readers fall at the first sentence?
What contact information should you include on your cover letter?
What is the best greeting for a cover letter?
How to start a cover letter without a name
Attention grabbing ways to start a cover letter
1. Being energetic from the get-go
Try adding some extra energy into your cover letter opener.
2. Leading with your values
3. Targeting an achievement
Highlighting a professional achievement can be a strong way to start your cover letter.
4. Mentioning a contact
5. Expressing passion for what you do
6. Starting with a statement of belief
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