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Choosing the best Smart TV: NZ buying guide

Looking for the best Smart TV? You’ll want to compare display tech, brands, features and sizes. Let’s get started.

Last updated: 16 April 2024


Finding the right Smart TV is like discovering that perfectly worn-in pair of jeans — it just fits. A great Smart TV will make your nights in more cosy, family time a little more special, and binge sessions that much more enjoyable. If you’re on the hunt for an upgrade, you’ll want to compare display tech, top brands and consider additional features and sizes. Let’s get started.

Types of display technologies

Each display technology brings something special to your viewing experience. It’s all about which one resonates with your visual preferences?

1. LED: brilliant and energy-efficient

LED technology has long been the workhorse of Smart TVs, and for good reason. It's a powerhouse in terms of brightness and energy efficiency. When you're watching a nature documentary, those lush greens and vivid blues pop with an almost lifelike quality. Plus, LED TVs won't have you sweating over hefty energy bills, making them an eco-friendly choice. They're reliable, durable and deliver a vibrant visual experience that's perfect for family movie nights and catching the big game.

See our range of LED Smart TVs here.

2. OLED: true blacks, vibrant hues

OLED technology is like the maestro of contrast. When you're exploring the mysterious depths of a thriller or watching a starlit night scene, OLED TVs truly shine. They bring true blacks to the forefront, creating a depth that's hard to rival. The colours are like a symphony, vivid and true to life. OLED is perfect for those who crave the richest visual experience, where every shade and tone are rendered with precision.

Browse our range of OLED Smart TVs here. 

3. QLED: the best of both worlds

QLED TVs are the versatile all-rounders of the display world. They take the brilliance of LED and marry it with the contrast excellence of OLED. The result? Visuals that are both vibrant and nuanced. It's the sweet spot for those who want it all.
See our QLED Smart TV listings here.

Best Smart TV brands in NZ

Among all the top-tier brands of Smart TVs available in New Zealand, each offers a unique viewing experience. Here’s what you can expect:

1. Samsung

Samsung is the trailblazer in Smart TV technology, known for pushing boundaries and setting new standards. Their sleek designs and displays transform any space into a visual masterpiece. From vibrant colours to crystal-clear details, Samsung Smart TVs are an ode to cutting-edge innovation. Check out our Samsung Smart TV listings here.

2. LG

LG is thought to be the leader in OLED technology, and it shows in their Smart TVs. They offer wide viewing angles, Smart Home integration, gaming features and all the rest. When you opt for LG, you're entering a realm of unparalleled picture quality and convenience. Not to mention, the depth of contrast and richness of colours is amazing. See our range of LG Smart TVs here.

3. Sony

Sony is the epitome of premium entertainment. Whether you're a movie buff, a gaming enthusiast, or a music lover, Sony's Smart TVs offer HDR capabilities which gives you a more dynamic and true-to-life picture. They also have acoustic surface technology and gaming capabilities. Check out our range of Sony Smart TVs here.

4. Panasonic

Panasonic Smart TVs are the dependable choice if you’re wanting both reliability and affordability. Known for their sturdy build and consistent performance, Panasonic TVs offer a no-nonsense approach to entertainment. Basically, you're getting a TV that's built to last, without breaking the bank. See our range of Panasonic Smart TVs here.

5. TCL

TCL strikes the perfect balance between quality and affordability. Their Smart TVs offer a range of features and impressive visuals, all at a price point that won't leave your wallet feeling light. Check out our TCL Smart TV options here.

Finding the right size

From intimate 32-inch models to expansive 65-inch giants, the size of your Smart TV can greatly impact your viewing experience. Measure your room dimensions, and viewing distance, and think about your personal viewing preference to make sure you get the perfect screen size for your home. On Trade Me Marketplace, we offer all the best TV sizes to make sure you find the perfect fit.

What’s your budget?

While a new TV guarantees the latest features and technology, exploring pre-owned options can give you massive savings. Check out our collection of new and pre-loved Smart TVs to strike the perfect balance between quality and cost.

Features to look out for

Before you click buy, make sure to check that your favourite Smart TV has all the features you need and expect. Here are a few to look out for:

  • Smart capabilities: Does the TV give you seamless integration with popular streaming platforms and a user-friendly interface?

  • Resolution: Look for options with at least Full HD or 4K resolution for crystal-clear visuals.

  • Audio quality: Consider built-in audio technology or explore options for external sound systems for an immersive experience.

  • Connectivity options: Check for a variety of ports to accommodate all your devices and peripherals.

A new world of entertainment

So, there you have it — a journey through the land of Smart TVs. Our advice for finding the right fit? Trust your instincts, explore the brands and features, and find the one that fits seamlessly into your home. Here's to countless hours of entertainment and memories made with your new Smart TV!

Ready to find your new Smart TV?
Start searching for that perfect Smart TV now on Trade Me Marketplace
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Trade Me Marketplace
Trade Me Marketplace

Written by one of our Trade Me Marketplace experts - providing you with the latest information to help you shop smarter in New Zealand.