Professional sellers
Promoting your discounted products
How to add promotional pricing to your listings.
Exclusive to Trade Me Stores.
Was/Now pricing helps professional sellers promote discounted products – with strike-through pricing on listings, search results, in the 'Deals' stripe, and on the Trade Me app.
Buyers can see '% off' amounts, and filter by ‘on sale’ so they can see items with was/now pricing when searching.
Setting up Was/Now pricing:
Rules
There are rules around how was/now pricing can be used. Learn more.
When using Was/Now pricing, there are also rules set out under the:
My Products
The 'Edit product' page has the option to specify a 'was' price and whether or not to mark the product as a clearance item.
Sellers can set up a promotion by navigating to the Settings tab. This includes:
Price promotion settings
A promotion can be attached to the product (template) by editing the product.
Pricing & Fixed Price Offer
When the listing gets created the My Products tool factors in the dates and the pricing of the promotion.
Sellers can search their list of products to find the products with the promotion applied:
Filter with price promotion
Sellers can also bulk add the promotion to products in the list of products by selecting Bulk edit, Price promotion:
Bulk edit promotion
And selecting Apply promotion:
Confirmation of editing price promotion
Tradevine
Mark listing as clearance item
This setting tells Trade Me that listings created by this rule are at a special price and should be marked as a special deal.
Clicking a price promotion will bring up the edit form for that promotion.
How to edit price promotions
Was Price
Is used as a point of comparison against the Buy Now price. This can only be specified if the listing rule is Buy Now only and it must be greater than the Buy Now price.
Promotion code
This setting associates the listing rule with a price promotion (explained below) which is used to determine the following settings of the listing rule when it is active:
- Buy Now price
- Was price
- Mark listing as clearance item
Price promotions
Price promotions are an easy way to apply discounts to multiple products. To view the price promotions grid, navigate to the selling channels setting.
Clicking a price promotion will bring up the edit form for that promotion.
How to edit price promotions
Promotion code: A short, unique code to identify the price promotion.
Promotion name: An optional descriptive name to give to the price promotion.
Discount Buy Now by: The percentage to reduce the Buy Now price.
Start date: The date at which the promotion becomes active and prices are reduced.
Expiry date: The date at which the promotion becomes inactive and prices are returned to their non-discounted state.
Replacement subtitle: The subtitle to apply to listing rules while the promotion is active.
For any Tradevine-related queries, you are able to reach the Tradevine support team here.
New Goods Feed
A new column is available to users of the New Goods Feed to specify the 'was' price of products. This column is called 'wasPrice' and is optional.
Channel Advisor, OMINS & other third party integrators
Was/now pricing is available to sellers who use Channel Advisor and other Trade Me integrators. Contact your provider for help.
Other APIs
Was/now pricing has been added to the Trade Me API and is available for you to use.
Points to note:
- Was/now pricing cannot be added or updated via the desktop.
- The following endpoints have been updated to include a 'was' price:
- Selling Methods > List an item
- Selling Methods > Edit an item
- Selling Methods > Relist with edits
- Selling Methods > Relist an item
- % off is calculated from the 'was' price and the Buy Now price.
- API details are here http://developer.trademe.co.nz/api-reference/.
| Business rule | Error scenario | More details | |||
|---|---|---|---|---|---|
| Only selected members can list deals. | Only selected members can list deals. | Seller isn't enabled as a deals seller and they add IsClearance = true or enter a was price. | Seller isn't enabled as a deals seller and they add IsClearance = true or enter a was price. | CanListClearance in the MyTradeMe/Summary endpoint indicates whether or not a seller can list clearance. | CanListClearance in the MyTradeMe/Summary endpoint indicates whether or not a seller can list clearance. |
| All items on sale must have a Buy Now price. | All items on sale must have a Buy Now price. | Seller enters was price and no Buy Now price. | Seller enters was price and no Buy Now price. | ||
| All items on sale must be Buy Now only (this means they must have a quantity). | All items on sale must be Buy Now only (this means they must have a quantity). | Seller enters a was price and no quantity. | Seller enters a was price and no quantity. | Quantity can be 1.If a start price is entered without quantity the start price is ignored. | Quantity can be 1.If a start price is entered without quantity the start price is ignored. |
FAQs
What can I list as 'on sale' and clearance?
You can list any item that is in new condition and is available via Buy Now only.
How long can I list an item as on sale?
The Commerce Commission defines a sale as an opportunity to buy goods at reduced prices for a limited time. We suggest that a reasonable time period for a sale is 28 days.
Also, remember that offering the same discount on consecutive listings for the same item is misleading.
What happens if I list an item as 'on sale' for longer than 28 days?
Under the Fair Trading Act, the Commerce Commission can prosecute sellers for the misrepresentation of pricing. Check out their guidelines. We'll also be keeping an eye on things to ensure discounted pricing is used appropriately. If you don’t use discount pricing responsibly, we may remove your access to it.
What happens to my listings when the was/now pricing is removed or the sale ends?
Listings will relist as standard listings in most cases. If you want to discount them again, you'll need to ensure the item is further discounted, or wait until your item has been listed at the regular price for a reasonable period.
