In today's challenging economic environment, Kiwi shoppers are increasingly price-conscious, spending more time comparing prices and hunting for discounts or cheaper alternatives to make their dollars go further. This shift in behaviour reflects the ongoing pressures on household budgets, with consumers focusing more on essential purchases rather than discretionary spending.

For retailers, particularly those on Trade Me, these insights highlight the need to optimise their strategies. Professional sellers should emphasise cost-effective listings, leverage their New Zealand-based operations to appeal to local buyers, and maximise their digital visibility. Offering flexible delivery options can further enhance their appeal in this highly competitive space.

Q2 2024: Online Shopping Sees Marginal Growth but Spending Remains Flat

A Glimpse of Hope for Retailers?