Feature article
Get your wheels dirty — The hottest Utes for spring
Which Ute is New Zealand's favourite? We break down the top sellers to help you find the right one for you.
The Ute Hit List: New Zealand's Top 7 Sellers
| Model | August 2025 Sales | Market Share | 2025 Share | 2024 Share | |||||
|---|---|---|---|---|---|---|---|---|---|
| Ford Ranger | Ford Ranger | 978 | 978 | 27% | 27% | 23% | 23% | 28% | 28% |
| Toyota Hilux | Toyota Hilux | 745 | 745 | 20% | 20% | 22% | 22% | 18% | 18% |
| Mitsubishi Triton | Mitsubishi Triton | 262 | 262 | 7% | 7% | 8% | 8% | 10% | 10% |
| Nissan Navara | Nissan Navara | 146 | 146 | 4% | 4% | 7% | 7% | 5% | 5% |
| Kia Tasman | Kia Tasman | 108 | 108 | 3% | 3% | NA | NA | NA | NA |
| Isuzu D-Max | Isuzu D-Max | 93 | 93 | 3% | 3% | 2% | 2% | 3% | 3% |
| BYD Shark 6 | BYD Shark 6 | 49 | 49 | 1% | 1% | 5% | 5% | NA | NA |
Ford Ranger: The benchmark for a reason
Toyota Hilux: The unbreakable legend endures
Mitsubishi Triton: The value champion reimagined
Nissan Navara: The dependable all-rounder
Kia Tasman: The disruptor from Korea
Isuzu D-Max: The tough-as-nails specialist
BYD Shark 6: The electrified future is here?
Getting the Job Done – The 3,500kg Club
| Model | Gets the job done | ||
|---|---|---|---|
| Ford Ranger | Ford Ranger | ✅ | ✅ |
| Toyota Hilux | Toyota Hilux | ✅ | ✅ |
| Mitsubishi Triton | Mitsubishi Triton | ✅ | ✅ |
| Nissan Navara | Nissan Navara | ✅ | ✅ |
| Kia Tasman | Kia Tasman | ✅ | ✅ |
| Isuzu D-Max | Isuzu D-Max | ✅ | ✅ |
| BYD Shark 6 | BYD Shark 6 | ❌ | ❌ |
The Main Event: Ford Ranger vs. Toyota Hilux
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