Shift Into Action: Consumer Insights Report
We surveyed Kiwi car buyers to uncover their preferences. Exploring key aspects of today’s car-buying journey.
Exclusive insights into the modern car buyer
This comprehensive series will include five distinct volumes, each shedding light on different aspects of the current car buyer journey.
Better understand your customers
Here are a few key insights taken directly from the reports.
Ready to Purchase
64% of buyers plan to make a purchase within the next three months.
Trust Drives Choice
Trust in the specific brand of the vehicle was the most critical factor, influencing 67% of buyers.
Strict Budget Focus
59% operate within a strict budget, showing a clear need to stay within their financial constraints.
For a complete analysis of buyer behaviour, explore the full Trade Me Motors Consumer Insights Reports
Volume 1:
Buyer Mindset
Understanding who buyers are, what drives their decisions, and what they value most.
Download Volume 1 
Volume 2:
Research and Enquiry
Exploring how buyers search and communicate, and interact with dealers.
Download Volume 2 .png)
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Volume 4: Purchase and Fulfilment
The crucial purchase and fulfilment stage of the buyer journey.
Download Volume 4 .png)
Volume 5: Post-purchase
Reviewing buyer experiences, challenges, and areas for improvement for car dealers.
Download Volume 5 
