Feature article

Buyer and seller insights survey - summer edition

We surveyed 1700+ Kiwi to understand current buyer and seller mindsets; and what that means for the property industry.

23 January 2025

23 January 2025

The highlights

56.7% feel that it's a good time to buy (+3.6 points)
39.4% of survey respondents are looking to buy property within the next year (+9.2 points)
45.8% of homeowners are selling or were looking to sell in the next year (+10.2 points)
65.4% of homeowners looking to buy in the next 6 months have owned their property for 5+ years
Over half of homeowners agree recent sales in the area are important or very important in deciding which real estate agents to use (55.5%)

Buyer positivity grows while homeowner sentiment remains muted

Buyer plans being brought forwards but caution remains

Homeowners concerns are starting to ease, with more planning to sell

What vendors and buyers are looking for from agents

Key takeaways

To best position yourself for success this summer

Highlight your achievements and recent sales online - vendors want to know your success rate and buyers want to know sold prices.
Spend time contacting past vendors who have owned their home for 5+ years when prospecting for listings.
Be prepared with a marketing and advertising strategy that sets you apart from your competition.
Keep buyers in your pipeline with regular updates on upcoming, new and current listings - particularly where price is involved.

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