Trade Me tools

Partnership Agreements Overview

What is a Partnership Agreement and how does it benefit you?

What is a Partnership Agreement?

A Partnership Agreement can help increase your digital brand presence on Trade Me Property through consistent listing campaigns at reduced rates; give you a competitive advantage in the market with access to exclusive data insights; and build confidence with vendors to win more listings. There are three powerful Trade Me Property Partnership Agreements to choose from: Platinum, Gold and Silver (see comparison chart here) to choose from.

"A definite win-win for me."

We spoke to our Platinum partner Denise Pearson, Brand and Territory Owner of Mike Pero Wellsford, and here’s what she had to say:

“I use the Platinum partnership as it is a perfect tool to increase awareness of not only the property but the brand and myself. It also targets buyers based on their recent search criteria in nearby suburbs, which in turn attracts more leads. A definite win-win for me.”

Watch video: Let’s take a quick look at the key benefits of being on a Partnership Agreement

Key benefits:

Access to competitive pricing with reduced rates on all listing campaigns and selected products.

Partnership Agreements offer significant savings compared to buying products individually. On average, our partners save around 34% on their rates. This competitive pricing provides you with a point of difference and keeps things simple when discussing marketing strategies with your vendors.

Take the top spot in your local area

All of your property listings will automatically be rotated back to the top of relevant search results with the largest branded listing cards. You’ll also get more brand exposure with the most prominent position in email alerts. Higher placements in email alerts and additional rotations within search allows your team to take the top spot in your local area. This will help you to stand out from the competition, build brand familiarity and drive high levels of engagement with active buyers and sellers

Encourage potential sellers to list with your agents by leveraging the new Property Partner badge

The new badge communicates the value of choosing to list with a Property Partner (i.e. reduced rates, access to unique data to build a successful campaign promoting their home).
Sellers can identify Property Partners from their listings, agent profiles and office profile.
Note - The property Partner badge is only available to Trade Me Property Partners who advertise a property on the owners behalf

Increase your exposure further with your Partner office profile
We’ve maximised your brand exposure by creating office profiles for Partners. These are promoted within your property listings pages and your agents’ profiles to help your office and agents stand out as the professional local experts to vendors. Your office profile will include:

A hero image of your office, team, or the local area you service.
An introduction to your office.
An embedded YouTube or Vimeo video placement to showcase your office promo video (optional).
Links to your social media pages and personal website (optional)

Monitor your office performance & market share with the help of the OneHub Office Insights Report

Unlimited and exclusive access to Trade Me Property market information that’s regularly refreshed.
Filter the report by location, property type and month to look for opportunities where you may be able to grow your business.
Understand your position in the market based on your share of new listings and share of listings by price range.
Compare the types of property your office sells and method of sale to the market average.
Identify your top-performing agents and compare their performance to prior years with the Agent leaderboard tool.
Data at your fingertips to present at weekly sales meetings and drive competition among agents to take the top spot on the leaderboard.

Gain early access to new products and events to stay ahead of your competition.
Priority status in the customer support queue for quicker issue resolution.
Dedicated account manager to help you grow your business.

Access to personalised monthly data; insights into your market share, advertising performance and brand awareness.
Regular training on areas you may need help with.
Access to property market trends and insights.
Package and product knowledge expertise.
Recommendations based on your business needs.

In addition to the key benefits mentioned above, our Gold and Platinum Package Partners also receive the following exclusive benefits:

Pitch and win with confidence

Our Gold and Platinum Package Partners have exclusive access to OneHub’s Pre-List Reporting*:

Gain a competitive advantage in the market leveraging Trade Me Property’s data.
Unlimited and exclusive access to market information that’s regularly refreshed - from current buyer activity data to local property market insights right down to a suburb, bedroom and bathroom level.
Use these insights to give your vendor certainty that now is the right time to sell, and you’re the right person to sell their home.

^NEW - Showcase your office success with Branded Sold Listings on homes.co.nz

Build confidence with potential vendors by showcasing your office’s sales success.

Build brand familiarity with property researchers by displaying your logo and office name on your sales from current or ex-employees.
Get greater brand recognition and exposure.

Available from 1st November 2022 for all Platinum Partnership customers only.

Increase your office exposure with a premium profile

For Gold and Platinum Package Partners, we’ve maximised your brand exposure by creating office profiles. These are promoted within your listings and your agents’ profiles to help your office and agents stand out as the professional local experts to vendors. Your premium profile will include:

A hero image of your office, team, or the local area you service.
An introduction to your office.
An embedded YouTube or Vimeo video placement to showcase your office promo video (optional).
Links to your social media pages and personal website (optional).

Make your brand and team stand out as the local experts

Gold and Platinum Package Partners can stand out as the local experts in their area in front of vendors researching who to sell their home with*:

Hierarchy within ‘Find an agent’ results - Secure higher placement with the new list-view where Gold and Platinum Partner Profiles are placed above all other profiles, which are ordered by the total number of your sold listings within the last 12 months.

Sold listings preview - Showcase your success through the two latest sold records previewed on the directory cards.
Prominent branding - Full agency brand colours have been added to Agent Profiles to further increase your personal brand exposure and to help you stand out from the competition.
Property Partner badge appears on your agent profiles.

FAQs

Browse our commonly asked questions for more information here.

Want to know more?

Your dedicated Account Manager and friendly customer service team are on hand to help you understand more about our Partnership Agreements and how they can help you grow your business. Get in touch today.

Sources:

^The OneHub Office Insights Report is only available to the account holder of the Trade Me Property office membership.

*Only available to licensed residential for sale customers who have registered for OneHub.