Feature article

What you missed at AREC 2023 on the Gold Coast this year

We're happy to spill the beans on the event’s highlights

6 June 2023

If you’re not making $400,000 a year, you shouldn’t be in real estate (Tom Ferry)
Understand your market – serving women makes sense because they’re the ones mostly making the decisions (Reese Witherspoon)
Look after your team and give them gifts regularly (Witherspoon)
Be really honest, have no secrets, be your true self (Caitlyn Jenner)
Ask your closest friends and family to do an audit on who you are and how people see you (Top NYC agent, Ryan Serhant)
You’re not curing cancer, you’re just selling houses (Professionals agent, Shane Brockelbank)
Stop dabbling with lead generation, make a commitment and do what you say you’re going to do (Tom Ferry)
When the market is on the way down, this is when you make money (top Australian agents)
In Australia, a lot of agents are struggling to get listings, so it’s about prospecting your database for lead generation
Don’t try to be different, be better, healthy and have a clear head
You have to be using tech tools and AI or you’ll get left behind – only about ⅓ of real estate businesses use AI with serious intent (CoreLogic)
Go big and go early, hire someone as soon as you can and go big with digital marketing (Sean Hughes – top Australian agent)
Social media – think Instagram, YouTube, Facebook and TikTok for the younger market