Consumer Power!

The Ministry of Business Innovation and Employment’s Consumer Protection team has launched a campaign that will empower consumers to buy and transact with confidence.

Trade Me totally supports and welcomes consumer heroes, Consumer Man and Purchase Woman!

Take it away Consumer Protection:

‘Together, our caped crusaders will help deliver our public information programmes - guiding consumers to help and information: whether identifying that they have a consumer protection issue, equipping them with the information they need to take action, and assisting them to resolve common issues.

New Zealanders are often unaware of their consumer rights and don’t have the confidence or knowledge to know how to deal with problems.

The first campaign will inform on what to do when you bought a faulty product or service and how to buy safe online.’

By knowing your consumer rights you can manage tricky situations like:

• Returning a faulty product
• Buying online
• Changing your mind

Check out this introductory video from featuring Purchase Woman and Consumer Man!


<iframe width="780" height="463" src="

" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

This campaign is not a one off shot in the dark but a sustained programme to ensure that all New Zealand’s consumers, including Trade Me users, are fully able and armed to exercise their consumer rights under the Consumer Guarantees Act.

You’ll see Consumer Man and Purchase Woman featuring in print and digital ads and on social media with general messages about consumer awareness, as well as more targeted advice in specific areas like buying a motor vehicle, understanding the Consumer Guarantees Act and identifying frauds and scams.