Feature article

4 reasons why your employer brand matters

Getting to the heart of your employee value proposition (EVP)

Employer branding

Employee value proposition

Here’s 4 reasons why your employer brand matters:

1. Attract the best talent

2. Nurture your workplace culture

3. Talent advocacy

4. Reduce cost per hire

So, what are the first steps to building a strong employer brand?

Looking for staff?
Source, compare and shortlist in one place.
Learn more

Other articles you might like

two women chatting outside
Feature article | 4 min read
Why company culture will help you retain your best people

Recruitment adviser Kate Ross shares the secrets to fostering culture and unlocking employee retention.

The city of Whanganui, shown at dusk, increasingly being recognised as a great place to work and live
Feature article | 3 min read
Why are so many people wanting to work in Whanganui?

What's making Whanganui desirable to job seekers - and could similar opportunities help your community draw talent?

There are many benefits of a strong company culture for Kiwi businesses
Advertisers advice | 5 min read
How to build company culture: tips for Kiwi businesses

Company culture is more important than ever before to Kiwi job hunters. So, how can employers ensure they walk the walk?

Start a listing icon
Start a listing
Watchlist icon
Watchlist
Favourites icon
Favourites
Sign up icon
My Trade Me
© 2026 Trade Me Limited