Feature article

The psychology behind real estate

In this quick guide, we’ll go over some key psychological factors at play in the minds of property buyers and sellers.

Karen Jackson
Last updated: 12 March 2024 | 5 min read

The power (and speed) of first impressions

Boosting perceived value

5 Wiggins Street, Sumner, Christchurch City

The impact of FOMO and FOOP

Some cognitive biases at play

Friends and family matter

Selling a home can be emotional

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Karen Jackson Karen Jackson