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- Privacy Policy changes come into effect today
Privacy Policy changes come into effect today
We wanted to let you know that we've made some changes to our privacy policy to better explain how we handle information about you that we collect, store and use.
Here’s a summary of the areas we’ve changed.
Listing content
We’ve added a section that clarifies the way Trade Me handles different types of information that you upload. When we collect personally identifiable information, such as your name, date of birth or contact details, we protect this information very carefully. However, when you write listing content and upload images, or receive feedback from other members, we publish this for you on the site. As the content is then publicly available, it may appear elsewhere on the internet, or be accessed by developers who have access to our API. Occasionally Trade Me will use this listing content to enrich our other services, such as using vehicle images to enhance MotorWeb’s vehicle information reports, or displaying your listings to members in other advertising. You can check these changes out at clause 2 of our policy.
Managing your personal information
At clause 6, we have updated our policy to clarify that you can access and correct your personal information at any time. You can also request that we delete your personal information once you've closed your account. We consider each request for deletion on a case-by-case basis, taking into account our legal obligations to retain certain information.
Tradevine by Trade Me – multichannel e-commerce
Tradevine allows members to integrate their inventory across different channels and manage their sales and payments. A new section in the policy will replace Tradevine’s privacy policy so that all relevant privacy information is in one place. See clause 15(f) for these changes.
Crazy Egg – real life user testing
We will begin using a service provided by a company called Crazy Egg which provides insight into the ways members interact with particular web pages. Crazy Egg is a pretty standard tool that is used all over the web with the likes of eBay, Amazon, and Dell counted amongst its users. There are lots of other similar tools out there but we quite like this one because it’s very straight up and simple. We’ll use the anonymous, aggregate reports they generate to see how members interact with different features or content on our pages to deliver an even better user experience. Crazy Egg collect anonymous information about you which is detailed in their privacy policy. You can opt-out of their service by following these instructions. This change is in our policy at clause 15(i).
How we communicate changes to our policy
We want to be as upfront as possible about privacy so we have also updated our policy at clause 19(a) to explain how we will communicate policy changes to you. We’ll usually communicate all changes to you by site announcement, giving you at least two weeks’ notice to review the changes (as we did here). As our business moves quickly, occasionally we may have to make urgent changes with a shorter notice period. For significant changes, we may provide you with an opportunity to give feedback on our Message board and we’ll take that feedback into consideration. We may also notify you directly via email if we think any changes will materially affect you.
As always, if you have any questions don’t hesitate to drop us a line.