Some tweaks to our privacy policy

Written by The Trade Me Team in General at 4:00pm, Fri 19 Aug 2016

We wanted to let you know we’re making a couple of tweaks to our Privacy policy.

Google Customer Match

The first change allows Trade Me to use a Google Adwords product called Google Customer Match.

You may recall our site announcement last year updating you on a new type of customised advertising we deliver via our data management platform. We have since refined and increased our work in this area, and began using the Google DoubleClick Data Platform in May.

Now, we’re keen to use Google Customer Match to show you ads that are specific to your interests or behaviour on our site, or to avoid showing you ads that aren’t relevant to you. You’ll see these ads when you use products like Google Search, YouTube and Gmail. When we use these products and services, we don’t share your personal information. However, we’ve made this update as we care about your privacy and are committed to being transparent with how your information is used.

If this isn’t your cup of tea, you can opt out of Trade Me using your information to deliver you some customised advertising. Make sure you check out the detailed information on advertising options on our help page.

Remarketing

For a few years now, Trade Me has used remarketing to serve you with relevant ads after you leave our website. This means that when you do things like create listings, add things to your Watchlist or search for items, we place a cookie or pixel on your browser or device. This allows us to show you ads that we think are relevant to your actions once you’ve left Trade Me.

Remarketing is a common practice, and there are a few different providers in the game, such as Google DoubleClick and Facebook. We haven’t changed the information we collect from you, or the purpose for which we use it, but we’ll be updating the remarketing section of our Privacy policy and providing a new help page. This means we can be flexible with the remarketing providers we use, but also ensures we’re being transparent about what we do in this area.

These changes will come into effect on 9 September 2016. If you have any questions about them, don’t hesitate to drop us a line.

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